Led strategic workshops to brainstorm the vision of the company

I facilitated a week-long series of workshops with the entire team to collaboratively define the company’s new vision, uncover key problems and opportunities, and drive the strategic direction. This process resulted in a significant company pivot, informed by over 200 insights.

Rapid prototyping and client validation

After refining our ideas, I quickly prototyped a solution and generated interest from over 50 clients within just one week. This validation was crucial in securing a new round of funding in the following month.

Discovery & Research

I led over 25 interview sessions (including both focus groups and 1-on-1s) with more than 100 key target personas, including CHROs, VPs of Operations, and Talent Acquisition Managers. These sessions were critical for validating core problems, refining solutions, and synthesizing insights into 6 key themes.

User problems

We identified the core challenges HR professionals face in people analytics:

Analytics is fragmented, manual, last-minute, and error-prone.

HR Professionals face these challenges every day:
😓 Day-to-day:  “I can never have my time-to-fill and quality of hire data fast enough.”
‍😩 Presentations:  “I am sick of staying up late at night finalizing my deck before our board call and I am missing a data point.”
‍😬 Slack with finance: “I have tens of candidates in the pipeline, and my VP of Finance asked me for a headcount re-plan.”

Scaling for Enterprise: Enabling Collaboration & Customization

While improving activation, I simultaneously focused on making the platform enterprise-ready, ensuring full adoption across HR, Finance, and leadership teams.

1. Role-based access & permission controls

• Introduced granular permission levels to support different roles.
• Built view-based dashboards, ensuring data security while enabling visibility.
• Integrated enterprise-grade compliance standards to meet security needs.

2. Enabling scalable reporting & team collaboration

• Designed customizable reports with filtering, scheduling, and export options.
• Introduced team collaboration features, enabling users to download, share, and distribute reports.
• Built report automation, reducing manual work for recurring insights.

3. Customization for enterprise flexibility

• Designed dashboard customization (widget reordering, branding, theming).
• Introduced organization-wide settings to ensure consistency across enterprise accounts.

4. Accelarated team onboading

• Starred prompts – Enabled teams to customize their own collection of key prompts, improving workflow efficiency.
• Notion-based Help Center – I created a centralized knowledge hub with feature explanations, pro tips, and best practices, reducing onboarding time for new team members.

Outcome:

• Scaling for Enterprise Adoption, expanded the user base within existing accounts 4×, enabling cross-functional adoption beyond HR teams with permissions, reporting, and collaboration tools for Finance, Operations, and Leadership teams. 

Impact Summary: From Early Validation to Enterprise Adoption

• Drove the company’s pivot to a high-demand AI-powered analytics platform, securing a new round of funding.
• Redefined the research process, ensuring problem-first validation that shaped product direction.
• Identified a GTM strategy that became the company’s #1 sales channel, driving 90% of revenue.
• Designed the MVP, defining the AI-powered user experience and core product foundation. Increased activation from 10% to 90%, ensuring long-term adoption and retention.
• Enabled enterprise-wide adoption, expanding the platform beyond individual users to HR, Finance, and leadership teams.
• Achieved a 4.8/5 rating on G2, reflecting strong user satisfaction and product-market fit.

For users, our solution significantly reduced mundane tasks, saving an average of one week of work per month.

The intuitive interface of this software simplifies complex processes, allowing users to focus on analysis rather than grappling with a steep learning curve. Navigation is seamless, making it accessible for both seasoned HR professionals and newcomers alike.
– VP of HR (50-1000 employees)

The software is exceptionally user-friendly. Its intuitive dashboard ensures that even non-technical users can easily navigate and utilize its features, minimizing the need for extensive training.
– Manager of Talent Acquisition Operation (>1000 employees)

For the business, I helped achieved product-market fit within a year of launch, and grew enterprise customers 10x.